CGV, "All Branches Nationwide" Closed for a Day on July 14… What Changes with the Introduction of the 'Next-Generation System'? (Summary)
What if you go to see a movie, and CGV is closed? On Monday, July 14th, this will actually happen! **CGV**, Korea's largest multiplex, has officially announced that it will **close all its branches nationwide** for one day to introduce a major **'next-generation system'**. This system transition, which is the core of the 'NEXT CGV' strategy, has been perfectly summarized: why they are suspending operations for a day, what changes and how, and what customers need to know in advance.
1. Overview of the Incident: July 14, CGV's Day of 'Total Closure'
First, you need to confirm the most important date. Make sure to mark it on your calendar to avoid a wasted trip!
- Total Closure Day: **July 14, 2025 (Monday) all day**
- System Maintenance Period: **July 13 (Sun) 9 PM ~ July 15 (Tue) 8 AM**
- Impact: During the system maintenance period, **all use of CGV's mobile app, website, on-site kiosks, and ticket offices will be suspended**.
2. The Core of 'NEXT CGV', What Changes?
What will change with the 'next-generation system' that CGV is introducing, even sacrificing a day of business? The core is **'strengthening customer convenience'** and **'platform advancement'**.More Convenient Booking (Feat. UI/UX Reorganization):
-
- The booking process will be much simpler and faster than before.
- The user interface (UI) and user experience (UX) will be completely reorganized to provide a more intuitive app environment.
- Expanded Booking Scope (Beyond Movie Theaters):
- Now, with just one CGV app, you can book not only movies but also other experiential facilities operated by CGV.
- Bookable Facilities: Climbing gym **'PEAKERS'**, comic book cafe **'lolol'**, immersive game **'Mission Break'**, etc.
- New Community 'CineTalk' Launch:
- A new community service 'CineTalk' for movie fans will be created within the CGV app.
- Customers can freely write and share reviews, and receive badges and rewards based on their activity.
- Enhanced Personal Information Protection:
- Additional reinforced firewalls will be built than the existing system to protect customer information more securely.
3. Most Important! Download the 'New App'
This is the most important thing we need to do after this system transition.
The existing CGV mobile app can no longer be used. You must download the 'new CGV app'!
- When?: From **8 AM on July 15 (Tuesday)**, you can install the new app from Google Play Store (https://play.google.com/store/apps/details?id=com.cgv.android.movieapp&hl=ko) or Apple App Store (https://apps.apple.com/kr/app/cgv/id370441190).
- My Information?: Don't worry! When you log in to the new app, **all your existing booking and purchase history, CJ ONE points, and other information will be securely linked** and available for viewing as is.
Looking Forward to the New CGV
CJ CGV stated, "This transition is a significant turning point that redesigns the entire customer content consumption experience," and "we will enhance customer satisfaction through a more sophisticated and faster operating system." It is expected that a day of inconvenience will lead to greater convenience in the future.
- Did you check the news about CGV's nationwide closure on July 14 in advance? You almost made a wasted trip!
- Among the various functions of the newly introduced 'next-generation system', which one are you most looking forward to? (e.g., integrated booking, CineTalk community)
- If you have any requests or suggestions for improvement for CGV based on this system reorganization, please feel free to share them in the comments!
Please share this news with your friends and family in advance, and show your thoughtfulness by helping each other avoid wasted trips on July 14th!