Seoul Station Station Area, 6.8 Billion KRW Accommodation Building Sale! Synergy Effect of Hilton Hotel Development Project and Yangdong Redevelopment?
Golden Location, Seizing New Opportunities in Income-Generating Real Estate Near Seoul Station!
In March 2025, a notable real estate transaction was completed in the station area of Seoul Station, the transportation hub and business center of Korea. A accommodation building located at 542 Namdaemun-ro 5-ga, Jung-gu, was sold for 6.84 billion KRW. This transaction goes beyond a simple building sale and has the potential to inject new vitality into the real estate market around Seoul Station, attracting the attention of many investors.
This area where the sale took place is particularly significant as it is adjacent to the Yangdong 11 and 12 districts, where the Hilton Hotel development project is underway. With the overwhelming transportation network of Seoul Station and the landmark development potential of the Hilton Hotel, the real estate value in this area is expected to rise further. As I have consistently been interested in the changes and development around Seoul Station, this news of the sale was very intriguing.
In this article, we will conduct an in-depth analysis of the detailed sale information of the Seoul Station station area accommodation building, along with the impact of the Hilton Hotel development project and Yangdong redevelopment on the real estate market in this area. Furthermore, through writing optimized for Google SEO and Naver Blog logic, we aim to help more people recognize the potential of the Seoul Station area real estate market and seize investment opportunities.
Seoul Station Station Area 6.8 Billion KRW Accommodation Building, Detailed Analysis
The building that was recently sold is located at 542 Namdaemun-ro 5-ga, Jung-gu, and boasts the best location, being very close to Seoul Station subway. It was transacted for 6.84 billion KRW in March 2025, and the land price was assessed at 126.6 million KRW.
Looking at the detailed information of the building, the land area is 54.03 pyeong (178.6㎡), the building area is 165.68 pyeong (547.71㎡), and the zoning area is General Commercial Area, indicating high development potential. The building consists of a total of 6 floors from basement 2nd floor to ground 4th floor, and its accessibility is excellent as it faces a 12m road. The completion year is June 17, 2014, making it a relatively new building, and the official land price (Gongsi Jiga) is approximately 40.03 million KRW, which is about 3.16 times the land price compared to the official land price.
Considering this information collectively, it can be seen that the building holds high value as income-generating real estate located in the core location of Seoul Station. In particular, the zoning area being General Commercial Area opens up the possibility of development for various uses in the future, making it an attractive element from a long-term investment perspective.
As someone interested in real estate investment, I have also consistently kept an eye on commercial real estate around Seoul Station. Seoul Station has a massive daily floating population and is a place where various public transportation routes including KTX, subway, and buses converge, resulting in consistently high demand for commercial and accommodation facilities. These locational advantages positively impact investment profitability.
Seoul Station Area Development Potential: Hilton Hotel Development Project and Yangdong Redevelopment
The reason why the sale of the Seoul Station station area accommodation building is receiving attention is due to the large-scale development projects underway in this area. In particular, the Hilton Hotel development project being promoted in Yangdong Districts 11 and 12 is expected to act as a key positive factor that will change the landscape of the real estate market in this area.
The site of the former Hilton Hotel is planned to be transformed into a new landmark hotel with a modern feel, which will further increase tourism and business demand around Seoul Station. The mere presence of a global brand like Hilton Hotel is expected to have the effect of raising the area's recognition and value.
Furthermore, the Yangdong area, located west of Seoul Station, is planned for residential environment improvement and commercial function expansion through redevelopment. When this area, which was densely populated with old buildings, is transformed into a new urban space with modern residential spaces and convenient commercial facilities, it will drive the overall increase in real estate value around Seoul Station.
Based on my personal experience, real estate in areas undergoing large-scale development projects often records high long-term returns. Especially, areas located in transportation hubs like Seoul Station are more significantly affected by development potential. Therefore, the sale of this Seoul Station station area accommodation building can be an investment opportunity that can directly benefit from these development potentials.
Seoul Station Station Area Accommodation Building from an Investment Perspective
So, how should the recently sold Seoul Station station area accommodation building be viewed from an investment perspective?
Firstly, the prime location of Seoul Station is a major advantage that allows for the expectation of stable rental income. As accommodation facilities have steady demand from tourists as well as business travelers, they are advantageous in reducing vacancy risk and securing stable income.
Additionally, the zoning area being General Commercial Area opens up the possibility of remodeling or newly constructing the building in the future to generate even higher returns. For example, it can be developed into various uses such as a hotel, serviced residence, or officetel, which can be a strategy to maximize investment profitability.
Furthermore, the strong development potential of the Hilton Hotel development project and Yangdong redevelopment leads to expectations of long-term real estate value increase. As development is completed, the commercial area will be revitalized and infrastructure will be improved, naturally increasing the value of the real estate.
Of course, the sale price of 6.84 billion KRW is by no means a low amount. However, considering the scarcity of the Seoul Station area and its high development potential, it is judged to be a property with sufficient investment value from a long-term perspective. Especially, it will be an attractive option for investors with experience in operating accommodation facilities or who are considering expanding related businesses.
If I had sufficient funds, I would also consider investing in real estate in the Seoul Station area. I believe that the Seoul Station area is a region that is expected to continue its development and growth, and it is an attractive investment location where stable returns and long-term value appreciation can be pursued simultaneously.
Conclusion: It's Time to Pay Attention to the Future Value of Seoul Station Area Real Estate
The sale of this Seoul Station station area accommodation building is an example that reconfirms the heated activity of the real estate market around Seoul Station, which has major potential from the Hilton Hotel development project and Yangdong redevelopment. Based on the prime location of Seoul Station and its development potential, the real estate in this area is expected to generate even higher value in the future.
Real estate investment should always be approached cautiously, but areas with definite development potential like the Seoul Station station area are attractive investment locations where stable returns and value appreciation can be expected from a long-term perspective. It will be a wise choice to continuously pay attention to the changes and development around Seoul Station and keep an eye out for investment opportunities.
The building at 542 Namdaemun-ro 5-ga, Jung-gu, was sold in March 2025.
※ Transaction Details
- Location: 542 Namdaemun-ro 5-ga, Jung-gu
- Subway Station: Seoul Station
- Transaction Date: March 2025
- Sale Price: 6.84 Billion KRW
- Land Price (Per Pyeong): 126.60 Million KRW
- Land Area: 54.03 pyeong (178.6㎡)
- Building Area: 165.68 pyeong (547.71㎡)
- Zoning Area: General Commercial Area
- Floors: B2 ~ 4F
- Road Condition: 12m road
- Completion Year: 2014.06.17
- Official Land Price (Gongsi Jiga): Approx. 40.03 Million KRW
- Land Price vs. Official Land Price Ratio: Approx. 3.16 times